By Mcforit
Asustek Computer CEO Jerry Shen, said at an investors
conference on November 13, that the company is aiming to ship five
million smartphones in 2014 and is planning to become a key player in
the market.
The company will also showcase several new smartphones and tablets at CES 2014 in early January.
In
addition to PadFone- and Fonepad-series products, Asustek is planning
to release a new smartphone series, the MeMOfone at CES 2014 featuring
new innovations and with performance similar to that of flagship models,
but only half the price. The new series will be targeting emerging
markets such as China, Southeast Asia, India, Brazil and Russia.
However,
with competition from China-based first-tier brand vendors such as ZTE,
Huawei, Lenovo, Xiaomi and Yulong Coolpad, some market watchers believe
Asustek is likely to face tough challenges to achieve its goals.
As
for the tablet industry, Asustek will focus on staying firmly at the
number-three position in 2014. Asustek was the third-largest tablet
vendor in the third quarter with a market share of 7.5%, followed by
Lenovo with 5.5%, Shen noted, citing figures from research firms. To
become the second-largest vendor will be the company's long-term goal.
As
for the company's cooperation with Google, Shen pointed out that
Asustek's own-brand tablets are expected to account for 55-60% of total
shipments in the third quarter. In 2014, shipment ratio for Google's
tablets and Asustek's own-brand tablets is expected to reach 3:7.
Asustek
is expected to ship 12.1 million tablets in 2013 and the volume in 2014
is estimated to stay above 12 million units, despite uncertainty about
cooperation with Google.
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تاريخ الملف: 3:18 AM
حقوق العمل : لمدونة تجريبي
الملف حصري : نعم
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